Tag Archives: authenticity

When it Comes to Marketing is it Better Done Than Perfect?

Yesterday my coach did a training on marketing and creating free giveaways. It was brought up that there was a person with a seven-figure business that had three short videos as her free giveaway.

The discussion that made me stop and pay attention was how her videos are in many ways doing everything “wrong”, yet she still has a highly successful million dollar business.

In the video the lighting is bad, she just uses her laptop on the couch to record it, there is clutter in the background…yet, she has a seven figure business.

What’s that about?

This person is just one more example of what it means to have SOUL in your marketing.

soulThat connecting with people in a genuine way is what attracts them to you, your authenticity and your essence is what matters – not your perfection.

Now, I would never recommend that you do your marketing and advertising wrong, or not follow best practices. I’m not saying that. What I am saying is that there is more to connecting with people and building a thriving business than what you are ‘doing’ and how perfect everything is.

It’s about both.

When you are first starting out, and often lacking confidence, there is a tendency to work on your marketing way longer than necessary simply because you want it be the best.

The truth is success loves speed, and you are more likely to move forward faster if you get it done and get it out there (and maybe fix it up later) than perfecting something and not being out there selling.

There are millions of folks out there with “perfect” content, perfect marketing materials, consistent advertising, that aren’t making any money. They are doing everything they are “supposed to be doing”, yet missing the one essential ingredient that is difficult to teach, yet you know it subconsciously when it you see it.

It’s SOUL…

How do your marketing materials stack up? Take our Online Marketing with SOUL quiz and find out!

 

Doing the Wrong Things for the Right Reasons in Business (and how to recognize when you are doing them)

Kelly_Robbins_PathMost of us got into business because we wanted to do good in the world. We wanted to help people and to make money doing it.

We are good people and do our best to always do the right thing. Most of you reading this are here because you are on a path to living consciously and focusing (with intention) on doing the right thing.

Many of us struggle to make the money we want and build our business. If you are banging your head against the wall and telling me “I am doing everything I know to do and am still not making the money I want to make. The guy down the street is doing less and making three times more than me – effortlessly! What am I doing wrong?”

It may not be WHAT you are doing but WHY you are doing it that is the problem. You are doing the wrong thing for the right reason.

How can you tell if you are doing the wrong thing for the right reason?

One way is to check in with yourself. You might be feeling frustrated. Inauthentic. Not experiencing growth. Having a stagnant or declining income. Lack of passion in your work or in your sales conversations. Like you are going through the motions of what you are “supposed to do” but lacking oomph.

Sometimes, in fact frequently when it comes to sales and marketing, we are doing the wrong thing for the right reason. The right reason being we want to help others, we want to grow our business, we want to support ourselves. These are all good reasons to promote ourselves. However, we sometimes take actions – particularly in sales and marketing – for the wrong reasons.

How does doing the wrong thing for the right reason show up in business and marketing?

  • Find out what everyone else is doing and copying it. When you do this you are going through the motions of marketing rather than following your intuition and doing what’s right for YOU.
  • Cutting back (shrinking) rather than expanding (growing). You and your business are either shrinking and dying or growing and expanding. Everything in existence is either growing or dying.
  • Thinking Field of Dreams was real…..If you build it they will come. Just because you open your massage studio doesn’t mean the clients will appear – you have to get the word out. It’s called sales and marketing.
  • Making decisions based solely on demographic information. You need to know this information, but it’s not everything. Pay attention to who comes, create what you want to create without making assumptions about how far people will drive and how much they will spend.
  • Assuming more clients = more money. You have to know your numbers. Don’t avoid them – embrace them.
  • Trying to make everybody happy and comfortable.

It’s not about the outward appearance of your actions but about the heart. When we do the wrong thing for the right reason we are often motivated by fear, trying to get recognition and approval from people (for example helping the homeless but then making sure everyone knows about it), or doing something because everyone else is (such as social media marketing).

Happy Copywriting!

– Kelly Robbins, MA