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The Copywriting Connection

In This Issue: A Message from Kelly Feature Article: Prospects Judge Books by Their Cover Word of the Week Tools for Your Success Special Offer Kelly's Speaking Engagements	September 23, 2008 - Vol. 20 Issue 4
	ISSN# 1935-7273 - $197 Annually
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A Message from Kelly

Welcome to The Copywriting Connection! This week we are discussing how you appear to your prospects. Decisions are made based on appearances. It's a fact. Read this week's feature article, and then do an honest appraisal of how you appear to people when they first meet you. Professional, casual, or slovenly?

I just got home from a toastmasters meeting. I signed up late last year and stopped going when summer vacation started back in June. I went back today and did a speech that involved me being acutely aware of my body language. It's funny how much harder things are when you are focusing on them, or focusing on not doing them. I get paid to speak and train professionally, and I do a good job. I know I can do better. That's why I joined toastmasters. As much as I have 8 million things to do today, and wanted to cancel my talk at the last minute, I didn't. I made a commitment to do this and I intend to finish. And I am going to keep working on my "umm's" and not putting my fingers together when I talk.

Happy Copywriting!

Kelly

Prospects Judge Books by Their Cover

You've heard the saying... "Don't judge a book by its cover". Well the fact is that we, as copywriters, are judged by our appearances and demeanor before any contact is made.

Do you think prospects hire copywriters based on their appearance? You bet they do! Whether it's your online "cover" or your in person "cover", prospects are looking and making judgments about the quality of the work you do. They are making these judgments by what you look like and how professional and polished you appear.

Do you appear sloppy and unprofessional? Many people will interpret that as not high quality and infer that you produce an inferior product.

Do you always look professional and have a business-like demeanor? Prospects probably expect the same quality from you in the work you produce. In fact, many people expect to pay top dollar for that professionalism as well.

Take a look at the quality of your website, the clothes you wear to meetings and networking events, and the work that you do.

If someone was to judge your book by the cover, would they buy it?

Would you?

Want to use this article for your e-zine or web site? No problem! Just let us know at support@thecopywritinginstitute. We'll send you a short bio to include at the end of the article.

Copywriters Challenge

We challenge you to do an honest appraisal of how you look. Not now, but when you are in public. Are your clothes wrinkly, are your nails cleaned? Have you paid attention to the little details? People judge a book by it's cover -- you are the cover. Make them want to buy you.

Word of the Week

This week's word of the week is imbroglio [im-brohl-yoh]. Imbroglio means a misunderstanding, disagreement, etc., of a complicated or bitter nature, as between persons or nations; an intricate and perplexing state of affairs; a complicated or difficult situation.

Tools for your Success

Toastmasters International - Toastmasters is a non-profit organization where members learn how to improve their communication and leadership skills while fostering self-confidence and personal growth.

Special Offer

Build Your Copywriting Business

In this course you will get your copywriting business off the ground and put systems in place to attract high paying clients that love you! You'll have homework, write your own marketing materials, learn what's important to your target market and how you can best help them. You'll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them.

You'll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you'll create writing samples and learn how to get them published. The course also includes coaching and feedback on all assignments and written materials.

Read more about this class here: www.thecopywritinginstitute.com/buildyourbusiness.html

Learn the Ropes Copywriting Class

A hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters. Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!

Read more about this class here: www.thecopywritinginstitute.com/learntheropes.html

Kelly's Speaking Engagements

Boulder Writers Alliance (BWA) - September 23rd - I'm speaking on "Tips for Freelancing Success" at the BWA Expo: www.BWA.org.