Healthcare Copywriter’s Toolkit

Copywriting Training for Healthcare Copywriters

Whether you want to learn copywriting because you aspire to be a freelance copywriter or you are a veteran copywriter that wants to learn the ins and outs of the healthcare industry, it’s important you know there’s A LOT more to copywriting and running a copywriting business than just “writing the copy”.

There are a million behind the scenes things us copywriters do that no one knows about.

Understanding how to interview busy doctors and other difficult subject matter experts, learning where to do the best research in the most efficient way possible and knowing where and how to find the varied resources you’ll need is key to your copywriting success.

A lot of people get into copywriting because they can write. And that’s great. However, the successful, highly paid copywriters that never have to cold-call and spend most of their time looking for their next paycheck know there’s much more to it than that.

Healthcare is a great field to work in. You are always learning new things. Technology and medicine is always changing. You grow and learn as a person and, best of all, you help people live better lives.

There is always a need for copywriters in healthcare, the largest and fastest growing industry in the U.S. – Healthcare.

Writing copy professionally in the healthcare industry means working in an ever changing environment. There is always a need for marketers and copywriters to explain and sell new medical equipment and technology. There is always a need for copywriters to explain complicated methods and procedures in a way the average person can understand.

Did you know that when a doctor graduates from medical school they have learned over 50,000 new words – truly a different language all by itself! Knowing where to go to get answers to your questions in a language you can’t understand can be difficult if you’ve never done it before.

Do you have the skills necessary to be a copywriter in the highly lucrative healthcare industry?

There are many skills, in addition to writing, required of copywriters in today’s market. Understanding marketing, interviewing, researching, customer relations and many, many other things are all important parts of being a successful and highly sought after healthcare copywriter.

Busy healthcare professionals understand their business is complicated and difficult for some to understand. They understand that you don’t have all the answers. They work there and they don’t have all the answers!

However, when they do hire you they expect you to be a professional and know where to go to get the answers.

And here’s where I can help…

KellyLet me tell you a little bit about myself and why you should even listen to what I have to say. I’m Kelly Robbins. I’ve been a successful copywriter and marketing consultant for over six years. I’ve worked with hospitals, clinics, physicians groups and other types of healthcare organizations all across the world. I understand their unique needs, and I understand how copywriters can help them.

You may recognize me from my columns in the Denver Business Journal. Or from my award winning newsletter, The Healthcare Marketing Connection or seen some of the hundreds of articles I’ve written that are published all over the world that help entrepreneurs, marketers and copywriters alike build their businesses, write phenomenal copy, and make tons of money.

Copywriters from all over the world pay me to teach them how to do what I’ve done. How to build a copywriting business from the ground up. How to get repeat clients that LOVE them and the work they do. How to easily and effortlessly make over $100,000 a year while working in the comfort of their own homes.

I teach people how to do all these things and have for years – and I love it!

When I began coaching copywriters a few years ago I began to see some of the same patterns repeated over and over again. I saw my clients putting a lot of their energy and effort into getting new clients, but then when they DID get that first client or two they didn’t know what to do next. Many of them screwed up and lost the client.

They did one project for them and then were never called back – which is extremely unusual in healthcare. Most healthcare organizations, like hospitals and clinics to name a few, have tons of ongoing work. Monthly or quarterly things like newsletters, web site updates, brochures, mailings and tons of other events and new products and services to introduce.

So I spent some time looking at what I was doing that worked and what they were doing that wasn’t working and picked things apart piece by piece.

Here are some of the mistakes I see copywriters make over and over again…

  • They get disoriented or intimidated when they have to interview a doctor and don’t earn their respect
  • They didn’t know what questions to ask the marketing director that was hiring them, so the copy they wrote didn’t meet their clients expectations
  • They weren’t clear on the results expected from them and the scope of the project so they didn’t deliver what was expected of them
  • They didn’t prepare before their interview and wasted their doctor or department heads time
  • They wasted hours and hours unnecessarily looking for facts and statistics they could have easily found.
  • There was a huge gap between what the marketing director knew to be true and what the department head knew to be true and the copywriter was unable to bridge that gap
  • They are good writers, perhaps even have a background as a journalist or magazine writer or teacher, but didn’t ask the right questions that apply to copywriting
  • They didn’t ask the right questions of the right people – like the folks that have to approve the copy and not just the people that hired them

These are just a few of the things I see happen to copywriters that first get assignments and then don’t get called back.

So what I’ve done is put together an all-inclusive copywriting kit with all the tools you’ll need to write successful copy. Copy that gets approved and is LOVED by your clients that you write easily and effortlessly.

The key to all this – the key to being a great copywriter and easily keeping the clients you do get for repeat assignments– is doing all the things you need to do BEFORE YOU WRITE ANY COPY.

 Things like:

  • The interview – productive and fact finding
  • The research – not wasting needless hours on
  • The target market – knowing who they are and what they need to know
  • The competition – who are they and why do we care

Failure to spend their time and energy in these four areas is where most copywriters fail. They may be able to write, but they mess up on all the other stuff that makes you a good copywriter. They mess up on the back-end.

What I’ve done is put together everything I know. Everything I’ve learned in over six years of copywriting experience (most in the healthcare industry). 20 years experience in marketing. A masters degree in communication. All of this knowledge and hands-on, proven experience is put together into a toolkit. Everything you need to know to be a great copywriter from the time you land the client until the time you write the copy. All the behind the scenes stuff that makes you a GREAT copywriter, rather than an average copywriter.

Let me tell you a few things the healthcare copywriters toolkit will do for you:

  • Have more repeat business from clients which means you’ll spend less time and money on marketing yourself.
  • Make more money because you are working faster and more efficiently than your competition.
  • Tell you specifically what questions to ask to get your interviewee to open up AND tell you something different.
  • Give you specific tips and questions to ask when working with doctors. Interviewing doctors (similar to engineers and attorneys) can be different. There are specific questions you MUST ask and specific things you MUST do to earn their trust and respect. Once you’ve done that you’ve increased the chances of your copy being approved and loved by 80%.
  • Give you places and ideas to go besides the internet for research
  • Teach you how to write copy and gather information for new medical devices and/or procedures that may not have been written about before (so there’s no research).
  • Specific steps on how to make your healthcare organization different than the others down the street doing the same thing.
  • Clearly know what action you want readers to take.
  • Teach you how to become a highly respected and sought after copywriter because you know what questions to ask, and how to ask them to get results no one else can.
  • You will have insider secrets on where to go for reliable healthcare information and statistics other copywriters don’t know about.
  • You’ll learn techniques to understand more about the audience you’re writing to. What do THEY need to know to make an informed decision?
  • You will have the tools at your fingertips to create measurable objectives for the piece you are writing. The person at the hospital or healthcare organization may or may not use them, but you (unlike the other copywriters they’ve worked with) have these tools available if they desire.
  • Allow you to work faster — which means you’ll make more money faster
  • Because of your unique way of interviewing, researching, and covering all the bases, you will get referrals to other departments in the organization and from the doctors you interview and work with. Natural word of mouth referrals will increase immediately and easily.
  • Build long lasting relationships with clients
  • Save time on research
  • Make the person that hired you look like a super star (so they’ll hire you again and again).

The Healthcare Copywriter’s Toolkit includes a comprehensive 76 page Copywriter’s Guidebook which walks you through the copywriting process step-by-step, with over 100 steps for you to follow to ensure you write phenomenal healthcare copy.

Imagine what it feels like when YOU become an invaluable tool to the marketing director at your healthcare organization because YOU can work with some of the department heads and physicians others can’t get to approve anything (Ego’s. you work with them all the time)! YOU have steady work every month, you write and learn about topics that you LOVE and are interested in. You are helping people – you are a healthcare copywriter.

The secrets of how to instantly add thousands each month to your income and easily and effortlessly make over $100,000 a year as a copywriter

The secrets I am going to share with you in the healthcare copywriter’s toolkit I have never shared with anyone before.

kitphotoThe Healthcare Copywriter’s Toolkit has EVERYTHING in it. Everything I know about interviewing (which is key to both building relationships in the company and well as getting the important information you need for your copy), everything I know about marketing and what role that plays in writing copy. I firmly believe that being a good writer does not make you a good copywriter. You need to know about marketing to be a good copywriter. You need to know what questions to ask and how and when to ask them to be a great copywriter.

The Healthcare Copywriters Toolkit also has 15 of the top places I’ve found for getting reliable healthcare facts and statistics. Knowing just these 15 simple places will make you thousands of dollars more a month, and save hundreds of hours a year.

The same process I am going to share with you is the process I use that gets copy approved when other copywriters can’t. This process allows me to write twice as much copy as other copywriters and have few (if any) revisions from clients and make tons more money than 90% of the other copywriters out there.

Before I get into more of the Healthcare Copywriter’s Toolkit, let me tell you a little bit about why I love copywriting so much – especially writing copy for the healthcare industry.

Let me tell you a little bit about how I have my copywriting business set up. I work from home and I have three kids. I don’t write copy 40 hours a week – yet I still easily gross over $100 a year. I get the kids off to school each and day work until 3:30 or so when they get home.

My life is flexible and I like that. I take time off to volunteer at the kid’s school once a week and help out in the class room. I’m there for the holiday parties and love going on their field trips with them. During the summer I work while they are at their tennis lessons or swimming by the pool. I make a healthy dinner every evening and run them all over the place to activities.

I don’t tell you these things to brag. I tell you these things because I want you to know it is possible. It is possible to NOT work 60 or 80 hours a week and always be stressed and not always worrying about when and where you will get your next paycheck from. I’ve done it. And I’m just a mom in Denver.

You can too.

The key is keeping the clients once you’ve got them AND getting repeat business from them. You do this by doing a phenomenal job and standing out from the others.

And that’s where most copywriters fail.

They don’t prepare enough for the interview. Or they don’t know where to go to find statistics or what questions to ask to get started with the project. Or they don’t make as much money as they can (while working a limited number of hours) by not using their time wisely.

Most copywriters make these mistakes because they don’t know any better. They spend more time writing and researching then they need to and they make much less money then they should because they aren’t focused. Because they don’t know the techniques that I am teaching you.

The healthcare copywriter’s toolkit will help you with all these issues. I want you to be successful. I want you to make tons of money doing something that you LOVE and create a lifestyle that works for you.

There is an enormous need for copywriters in the growing healthcare industry. Don’t be like so many others and work so hard to get your first client and then screw it up!

Here’s a little bit of what’s inside the healthcare copywriter’s toolkit….

The Healthcare Copywriters Guidebook:

A step-by-step guide to writing healthcare copy

  • Tell you specifically what questions to ask to get your interviewee to open up.
  • Give you specific tips and questions to ask when working with doctors. Interviewing doctors (similar to engineers and attorneys) can be different. There are specific questions you MUST ask and specific things you MUST do to earn their trust and respect. Once you’ve done that you’ve increased the chances of your copy being approved and loved by 80%.
  • Give you places and ideas to go besides the internet for research
  • Teach you how to write copy and gather information for new medical devices and/or procedures that may not have been written about before (so there’s no research).
  • Specific steps on how to make your healthcare organization different than the others down the street doing the same thing.
  • Clearly know what action you want readers to take.
  • Teach you how to become a highly respected and sought after copywriter because you know what questions to ask, and how to ask them to get results no one else can.
  • You will have insider secrets on where to go for reliable healthcare information and statistics other copywriters don’t know about.
  • You’ll learn techniques to understand more about the audience you’re writing to. What do THEY need to know to make an informed decision?
  • You will have the tools at your fingertips to create measurable objectives for the piece you are writing. The person at the organization may or may not use them, but you (unlike the other copywriters they’ve worked with) have these tools available if they desire.
  • Allow you to work faster — which means you’ll make more money
  • Have more repeat business from clients which means you’ll spend less time and money on marketing yourself.
  • Make more money because you are working faster and more efficiently than your competition.
  • Because of your unique way of interviewing, researching, and covering all the bases, you will get referrals to other departments in the organization and from the doctors you interview and work with. Natural word of mouth referrals.
  • Build long lasting relationships with clients
  • Save time on research
  • Make the person that hired you look like a super star (so they’ll hire you again).

The best selling, critically acclaimed e-book: Powerful Interviewing Techniques for Healthcare Marketers

  • Specific tips to make your press releases more likely to get picked up by the press.
  • How to set specific goals and objectives for each marketing piece you write.
  • Where to go to find healthcare facts and statistics that strengthen your writing.
  • Specific tips for interviewing busy doctors who don’t understand, or care, about your marketing objectives.
  • Techniques to develop smart, relevant questions for interviewing.
  • How to develop specific skills to help you meet your revenue goals.
  • Specific steps to take to understand your target audience and how they think.
  • How to clearly identify what sets your hospital/clinic apart from the rest.
  • How to quickly earn the respect of those you’re interviewing.
  • Tips for learning about the media outlet you’re writing for…so you can meet the needs of both the editor and your target audience.
  • Exact questions you should ask when interviewing to relax the interviewee AND get what you need in a timely manner.
  • I give you specific questions you should ask on every interview to quickly get the results you need.

The Top 15 Web Sites for Healthcare Research

As a healthcare copywriter, I know that doing quality research is a must. It’s what sets you apart from the thousands of other healthcare copywriters out there. From the many years I’ve been doing healthcare research, and the thousands of sites I’ve visited, I’ve created a list of the TOP 15 SITES I go to over and over again. They’re not sites of quack doctors writing whatever they feel like; they’re reputable sources. Many times you can use the wording from these sites verbatim. It’s there for you to reuse! Using these sites will help save you valuable time and enable you to make thousands more dollars a month…guaranteed

Yes! I want to order now!

Kelly’s information packet on healthcare copywriting is really informative and so useful! Great insider tips on how marketing works in healthcare organizations and copy-project and interview checklists that I can now just print out and personalize. No creating them from scratch, the way I expected I’d have to. My coaching call with Kelly about my career transition from journalist to copy and content writer was just as helpful. She asked excellent questions and really helped me clarify my next steps. She’s good at imparting confidence, too!

Marcia Clemmitt
marciaclemmitt.com

Your 100% No-Questions-Asked
One-Year Money-Back
Guarantee

Here’s the deal: For right now, the price of the Healthcare Copywriter’s Toolkit is only $197.

Order a copy of the Toolkit completely at my risk. Read it and try out the copywriting techniques that are revealed in there for up to one full year.

And if you’re not blown away by how easy and stress-free it is to keep clients you’ve won …with how consistent your income and copywriting business is….and if the Healthcare Copywriter’s Toolkit hasn’t added a bare minimum of $1547.00 per month into your personal income…simply let me know and you’ll get a complete, 100% no-questions-asked refund. Immediately.

You’re guaranteed to explode your income, permanently eliminate your sales frustrations, and truly enjoy the entire process of getting and keeping new copywriting clients by using my Healthcare Copywriter’s Toolkit…or it costs you nothing.

Take the entire year, if you’d like to put me and the secrets revealed in the Healthcare Copywriting Toolkit to the test. It either proves itself to you by earning you significantly more money than you would have earned without it, or you’ll get a complete 100% refund of every penny you’ve spent.

I would never make you an offer like this if I wasn’t telling the truth about everything I’ve said in this letter.

FREE BONUS #1

As a special free bonus, I am also going to gift everyone that buys the Healthcare Copywriters Toolkit a free 30 minute coaching session with me – a $300 value! We can review everything in the toolkit, answer questions – discuss anything you want! Simply email Kelly to schedule your appointment.

So, to summarize, you’ll receive the Healthcare Copywriter’s Toolkit for only $197.00 plus shipping and handling, which includes the Healthcare Copywriter’s Guidebook, my best-selling, critically acclaimed e-book Powerful Interviewing Techniques for Healthcare Marketers, 15 of the top healthcare web sites for finding statistics and doing research, and a 30 minute coaching call with Kelly (a $300 value). A total value of $597.00 and is available for you right now for the extremely low price of $197.00. And you’ll recieve links to download the products immediately so you can get started without having to wait for the kit to arrive in the mail.

Click here to Order Now
Healthcare Copywriter’s
Business Building Toolkit $197