Getting past that voice in your head
By: Kelly Robbins
Do you sometimes feel like a hypocrite when you are talking about marketing to clients? As a copywriter you are positioning yourself as a copywriting and marketing pro. You put your name on the line so that you can help other companies grow their business – people hire you because you know what you are doing.
But, there is a little voice inside your head telling you what a hypocrite you are. That before you sell yourself as such an "expert", such a huge help for others, that you yourself should be wildly successful.
You may consult with clients on optimizing their website or growing their business by writing articles, distributing press releases, blogging, etc., but you rarely find time to practice these business building techniques yourself.
Is there a little voice inside you doubting your abilities and sabotaging your selling efforts?
Intellectually you know marketing and copywriting. You read all the books and expert's ezines. You study the experts and know how to write copy; how to persuade, educate and inform readers. You can look at the flyers, brochures or websites that companies are using and see three things right off the bat you would do differently to improve them.
But when push comes to shove and it's you marketing your services, the confidence you've developed wanes and you pray they don't ask how much money you've made off your sales letters or web site.
First of all, don't let these self-sabotaging thoughts affect your confidence. You know how to write copy and help other businesses grow – be proud and confident of that fact.
Just because you don't practice what you preach doesn't mean you aren't right! Marketing, especially marketing without spending tens of thousands of dollars a month, takes discipline. Discipline involves creating effective business systems and outsourcing some of your needs.
One simple way to ease your conscious AND grow your business is to have someone else do the work for you. You write the marketing/copywriting articles and let someone with experience distribute them across the internet, through press releases and blogging, and consistent posting to your web site.
By letting someone else do the work, you're freeing up your time to write copy for clients, do more physically present marketing such as networking, speaking, and making in-person appointments, and relaxing confidently that the more mundane tasks of marketing your copywriting business are happening without your day-to-day involvement.
PS.
Over the years I've created several very effective marketing systems to grow my business. It's how I was featured in ACA Today, The Doctor's Office, and Chiropractic Economics in the last month alone. I realize not all copywriters enjoy doing the marketing tasks required to grow their business. So we're offering to do these services for you. You still write the article (or we can if you'd prefer), we get the word out about what you're doing. Through blogging, press releases, web site updates and strategic article distribution, your copywriting business will have clients beating down your door and your presence on the Internet will be at the top of your niche.
Call Kelly at 303-460-0285 if you're interested in learning more about our new service offering.
About the author
Kelly Robbins, founder of The Copywriting Institute, is the author of Powerful Interviewing Techniques for Healthcare Marketers and The Healthcare Copywriters Toolkit. Kelly Robbins is an award winning healthcare copywriter and marketing coach/consultant. Publisher of "The Copywriting Connection", Kelly helps writers and marketers learn to write phenomenal copy. Contact Kelly to receive her free report, "Six things every copywriter MUST know to make high profits in copywriting fast!" at www.TheCopywritingInstitute.com or 303-460-0285.
© 2008, The Copywriting Institute
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